Today host Mark Kelly speaks with Marco Morales, Senior Director of Data Science at NBCUniversal Media in New York. As part of the leadership of a corporate-level group that builds data products, develops tools and supports strategic decisions with data across all NBCUniversal business units, Marco is leading the integration of linear and digital forecasting in a unified platform to provide a comprehensive view of the total audience for all NBCUniversal’s TV properties.
Marco has successfully architected and led a team of data scientists, data engineers and consultants to migrate data and forecasting pipelines that feed the forecasting platform to open-source which reduced data and forecasting processing time by 50%. He also provided methodological guidance and led the development of novel methodologies to automate monitoring of 5K+ forecasts in production, including early indicators of changes in TV viewership.
In the episode, Marco will discuss:
Transitioning from Political Science into Data Science,
Transferring his current skills into his new career,
The role of Social Science in Data Science,
Defining the problem you are looking to solve,
and How AI will further impact the customer experience in media.