E39 Gokcen Aygenc, Director of Analytics at Blue Apron

Today’s guest is Gokcen Aygenc, Director of Analytics at Blue Apron. Founded in 2012, Blue Apron are reimagining the way that food is produced, distributed and consumed. Their core product is the cooking experience with original recipes designed along with fresh, seasonal ingredients directly to customers. They are building a better food system that benefits consumers, food producers and the planet.

Gokcen leads a team of data analysts to coordinate demand forecasting related inputs (brand marketing strategies, programs, promotional calendar, launches) for a reconciliation to the financial forecast and procurement schedule. Prior to her current role, she served as an executive at various business analysis roles at Quontigo, Blackberry, Acer, and Hewlett Packard in Istanbul, Dubai and New York.

In the episode, Gokcen will discuss:

Developing her technical and people skills within different cultures,

How to use predictive analytics effectively within your business,

What to look for in hiring Data Scientists,

The importance of trust and strong relationships with stakeholders,

How to apply Data Analytics successfully to improve the customer experience,

and Advice to Data Science Managers on how to maximise ROI.

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