E43 Scott Taylor, The Data Whisperer

Today’s guest is Scott Taylor, who is commonly known as “The Data Whisperer.” Scott has helped countless companies “calm data down” by enlightening business executives to the strategic value of master data and proper data management. He focuses on business alignment and the “strategic WHY” rather than system implementation and the “technical HOW.” He also acts as Principal Consultant for MetaMeta Consulting – A Data Story Boutique.

An avid business evangelist and original thinker, Scott continually shares his passion for the strategic value of master data through industry events, public speaking opportunities, blogs, videos, whitepapers, podcasts, cartoons, puppets shows and all forms of thought leadership. He has also worked with global enterprises by representing some of the world’s most iconic business data brands including Dun & Bradstreet, Nielsen and Microsoft.

In the episode, Scott will discuss:

His interesting work in helping enterprises tell their data story,

The role of Data Management within Data Storytelling,

Challenges of introducing a data-driven culture in your business,

How to effectively communicate with senior managers & stakeholders,

The role of Data Monetization in impacting ROI,

and What he loves about public speaking.

E42 Marco Morales, Senior Director of Data Science at NBCUniversal Media

Today host Mark Kelly speaks with Marco Morales, Senior Director of Data Science at NBCUniversal Media in New York. As part of the leadership of a corporate-level group that builds data products, develops tools and supports strategic decisions with data across all NBCUniversal business units, Marco is leading the integration of linear and digital forecasting in a unified platform to provide a comprehensive view of the total audience for all NBCUniversal’s TV properties.

Marco has successfully architected and led a team of data scientists, data engineers and consultants to migrate data and forecasting pipelines that feed the forecasting platform to open-source which reduced data and forecasting processing time by 50%. He also provided methodological guidance and led the development of novel methodologies to automate monitoring of 5K+ forecasts in production, including early indicators of changes in TV viewership.

In the episode, Marco will discuss:

Transitioning from Political Science into Data Science,

Transferring his current skills into his new career,

The role of Social Science in Data Science,

Defining the problem you are looking to solve,

and How AI will further impact the customer experience in media.

E41 Cameron Davies, Former SVP of Corporate Decision Sciences at NBC Universal

Today’s guest is Cameron Davies, former SVP of Corporate Decision Sciences at NBC Universal. Cameron was responsible for both the Corporate Management Sciences and their News Group Insights teams. His work included working on the development and execution of advanced analytics, data and research strategies, driving NBCU priorities such as leveraging Big Data, personalization of content, monetization strategies, alternative measurements and customer insights.

In the episode, Cameron will tell you about:

Transitioning from academia into industry,

His amazing experience with Disney,

The importance of empathy,

Building trust & maintaining strong relationships,

How AI is impacting the customer experience within media,

and Advice to Data Scientists coming into industry